The latest news on COVID-19:

During the COVID-19 crisis, get updates and information at ADA and your state’s website. Please follow the official guidance, stay safe and help limit the spread of the coronavirus.

Contact Us if you have more questions and thank you for your cooperation.

The latest news on COVID-19:

During the COVID-19 crisis, get updates and information at ADA and your state’s website. Please follow the official guidance, stay safe and help limit the spread of the coronavirus.

Contact Us if you have more questions and thank you for your cooperation.

Category — "Marketing"

Debunking the Myth: Dentists are CHEAP

One of the first things I was told as a marketer, 15 years ago, when entering the dental arena was, “Dentists are cheap!” I have continued to hear that commentary on and off for the past decade as well, so this Dental Geek has decided to investigate this statement’s validity. First, let me state that…

Electric vs. Manual Toothbrushes – What Type of Dental Pro are you?

While commercials boast the superiority of electric toothbrushes and push consumers to get out and buy one, where dentists generally do not get the chance to shed some light on the topic unless speaking directly with patients in the operatory. But what’s the right answer: manual or electric? As dentists, educating patients is of the…

Software for Dentists by Dentists: The Story of Axex Dental

Axex Dental, the complete software designed to manage an entire dental practice, is the product of husband-wife duo, Gabriel Ruiz and Kim Riggs Ruiz. Kimberly Riggs Ruiz, DDS graduated Loma Linda University and established her own practice in the town she’d grown up in. Gabriel, as the doctors “wife”, per se, had always been involved…

Dental Technology to Look for in the New Year

Technology has been shaping the dental world for years now, but with the New Year comes new dental technology to get excited about. Being the Dental Geeks that we are, here are some exciting digital dental technologies to keep your eye on in 2014. The Canary Dental Caries Detection System The Canary system is a…

Use Social Media to Connect With Your Patients

As medical professionals, we strive to find new ways to strengthen our relationships with our patients. We take an extra moment or two with them during office visits to chat about their lives in general, answer questions thoroughly, and make every effort to be as available to them  as we can. However, did you know…

Planning to Grow Your Dental Practice: Try these Creative Ideas to Receive a Greater Valuation

Today there is competition for every type of business from consumer goods to all different services. People choose to shop for the perfect dentist just as they shop for the perfect pair of jeans and the best grocery prices. It is no wonder why many small dental practices are having an issue staying competitive when…