Does There Need to be a Face of Dentistry for Things to Change?
Just about every disease state that has media coverage has a spokesperson or figurehead. Ironically, periodontal disease and oral cancer have no celebrity spokespeople. Yes, Brooke Shields can be found on TV touting her favorite toothpaste but that’s about it.
Periodontal disease has been designated as being a pandemic or an epidemic; yet, I feel like plantar warts might have more public visibility than periodontal disease.
What’s the solution to draw more attention to periodontal disease and oral cancer? Is it having a celebrity endorser on TV? Is it having a controversial website like www.TheTruth.com?
I also think that if periodontal disease presented itself like acne or baldness, much more public attention would be directed to the disease state.
Needless to say, efforts like the above-stated cost big bucks. Is there a dental company that will or should step up to foot the bill? Should a group of companies come forward? Should the ADA or AAP make this a priority issue?
Is the day coming when a coroner’s report will state the cause of death as periodontal disease?
Would appreciate your feedback and input.