AAP Teaches America to “Love the Gums You’re With”
I can’t seem to get the tune, “If you can’t be with the gums you love, love the gums you’re with!” out of my head. Thanks to Stephen Stills for the 1970s Billboard hit that presented the dental industry with the perfect tagline, “Love the Gums You’re With” to help instill the importance of showing your gums some love and attention.
With this newly launched campaign, the American Academy of Periodontology (AAP) is doing their part to teach Americans about the extremely high prevalence of periodontal disease among American adults. Recent NHANES data from the Centers for Disease Control and Prevention show almost half of American adults are suffering from the disease. The most troublesome part is the fact that it’s a silent disease and so many don’t get the preventive care they need until it’s too late and more extreme treatment measures are necessary.
The AAP teamed up with Chris Harrison, the host of ABC’s “The Bachelor” to launch the campaign and help gain national awareness with consumers. Visit perio.org/loveyourgums to learn more about what the AAP is doing to educate the public, and don’t forget to encourage your patients to make a commitment to their gums today!